Assistant Director of VFL Films - Tennessee Athletics - UTK

University of Tennessee Athletic Marketing Department
University of Tennessee Athletic Marketing Department

Knoxville, TN, USA

Posted on Jul 12, 2026

The position will serve as a video content creator for Tennessee Athletics with an emphasis assigned sports, as well as other department initiatives as assigned by VFL Films. The person hired will be responsible for collaborating with 151 Creative, Strategic Communications, Fan Experience and the creative team on innovative ideas to help build the Tennessee brand. Teamwork, Communication, Cinematography and editing will be critical skills for this position. This person will need to be flexible regarding the work schedule. Night, weekend, and holiday work will happen often. Travel will also be required. This person must have a high level of creativity and execute on those ideas. Collaboration and effective communication skills with the entire creative team will be a key component to success.


The University of Tennessee, Knoxville, has shaped leaders, changemakers, and innovative thinkers since its founding in 1794. The university is home to more than 38,000 students and 10,000 statewide employees—the Volunteers—who uphold the university’s tradition of lighting the way for others through leadership and service.

UT Knoxville offers over 900 programs of study across 14 degree-granting colleges and schools. As Tennessee’s flagship land-grant university, its footprint spans the entire state. The university holds the highest Carnegie classification for research activity and has deep partnerships with industry leaders and the US Department of Energy’s largest multidisciplinary laboratory, Oak Ridge National Laboratory.

The Knoxville campus serves and recruits for UT Knoxville, including the Institute of Agriculture and the Space Institute, as well as the UT Institute of Public Service.

UT Knoxville considers its employees its number one asset. With values that focus on work-life balance, compensation, and innovation leadership, all Vols are supported to advance professionally. Employees have access to career development and coaching, continued education, and an extensive list of development and training possibilities. The Volunteer employee experience implements structures and practices to attract and retain top-tier talent, fostering a strong staff community and supporting a culture of involvement and engagement for everyone.

The university holds a strong commitment to its land-grant mission of learning and engagement, with a tradition of service and leadership that carries that Volunteer spirit throughout the state and around the world. It has been ranked nationally as “Best Employer for New Graduates,” “One of America’s Best Large Employers,” and “Best Workplace for Women,” and has been designated as “Best Place for Working Parents” by Forbes Magazine.

Apply today and join the Tennessee Volunteer community!

The position will serve as a video content creator for Tennessee Athletics with an emphasis assigned sports, as well as other department initiatives as assigned by VFL Films. The person hired will be responsible for collaborating with 151 Creative, Strategic Communications, Fan Experience and the creative team on innovative ideas to help build the Tennessee brand. Teamwork, Communication, Cinematography and editing will be critical skills for this position. This person will need to be flexible regarding the work schedule. Night, weekend, and holiday work will happen often. Travel will also be required. This person must have a high level of creativity and execute on those ideas. Collaboration and effective communication skills with the entire creative team will be a key component to success.

Required Qualifications

  • Education: Bachelor’s degree or must be able to obtain Bachelor’s degree by time of hire.
  • Experience: 1 year of relevant work experience (internships, GA, post-grad positions included) with Division 1 collegiate sports program or a professional sports team.
  • Knowledge, Skills, Abilities:
    • Knowledge of various camera types and formats is critical.

    • Knowledge of Adobe Creative Cloud.

    • Must have a broad-based knowledge of video production - original content production.

    • Knowledge of various social media platforms, content for each platform & how best to tell stories/enhance brand per platform.

    • Must be skilled in sports videography and both short-form and medium length editing for sports.

    • Knowledge of any new product to enhance use of social media.

    • Must have the ability to work with others in a challenging, deadline-driven environment.

    • Must have the ability to troubleshoot and solve problems without drop-off in content creation.

    • Ability to communicate clearly with team staff, co-workers & administrators.

Preferred Qualifications

  • Experience: 1-2 years experience as a videographer with a Division 1 collegiate sports program or professional sports team. Experience with storyboarding and/or storytelling. 2 years experience shooting live sports events. 2 years experience with sports editing.

Work Location

  • Knoxville, TN
  • Onsite

Compensation and Benefits

  • UT market range: 09
  • Find more information on the UT Market Range structure here
  • Find more information on UT Benefits here

Application Instructions

To express interest, please submit an application with the noted below attachments.

  • Resume

  • Cover Letter

About Tennessee Athletics

Tennessee Athletics Mission, Vision & Core Values

Mission: To lead the way forward in all aspects of college sports

Vision: Deliver an unparalleled student-athlete experience fueled by the relentless pursuit of comprehensive excellence; be bold and innovative in our approach to recruiting and developing well-rounded graduates, championship-driven competitors and world-changing leaders.

Core Values: Vols lead through…
» Academic Success
» Inclusive Preeminence
» Honesty and Integrity
» Competitive Excellence
» Holistic Health and Well-Being
» The Power of Vol Nation


Brand Enhancement

  • Create engaging video content for assigned sports across several mediums including but not limited to: in-venue entertainment, digital and social media content and recruiting content.

  • Creatively build and promote the brand of Tennessee Athletics (as well as other sports and initiatives as assigned) by creatively telling stories of the student-athletes, the program, and staff through the utilization of various media and social media platforms.

Cinematography:

  • Establish plan for coverage of various events, including pre-season photo/video shoots.

  • Shoot games, practices, and interviews for assigned sports and other department initiatives.

Post Production/Editing

  • Compose fun & entertaining video pieces that target a younger audience. This person will need to bring an energetic editing style with a creative storytelling flair for videos produced

  • Edit and produce videos quickly and efficiently and adhere to agreed upon deadlines.

  • Serve as the key editor and director for all assigned sports (and other department initiatives) video and media projects including but not limited to, media days, in-venue entertainment content, social media content.

Media Management

  • Organize footage by labeling and copying files to VFL Films servers.

  • Communicate across the creative team to ensure open lines of communication on content availability & content locations.

Assist with other various Tennessee Athletics projects including, but not limited to, projects furthering and enhancing the overall brand of Tennessee Athletics as well as post-season collaboration and assistance to help enhance overall content.

Other duties as assigned by VFL Films, including events on nights & weekends, as well as select Vol Network projects.