The Social Media Strategist serves as the University of Tennessee Southern’s primary digital communications professional responsible for planning, developing, executing, and optimizing social media strategies that elevate institutional visibility, reputation, enrollment efforts, and campus engagement. Reporting to the Vice Chancellor, this position owns end-to-end social media strategy and execution for the university, translating institutional priorities into compelling, platform-appropriate content while exercising sound judgment in real-time and high-visibility communications.

Minimum Qualifications

Bachelor's Degree in Communications or related field

1-3 years of professional experience managing social media platforms for an organization or institution

Preferred Qualifications

Master's Degree

Experience managing social media for a higher education institution

Social Media Strategy & Content Planning

- Develop and execute comprehensive social media strategies aligned with institutional priorities, enrollment goals, and brand positioning

- Lead long-range and short-term content planning, including platform-specific strategies, monthly calendars, and campaign timelines

- Ensure content aligns with UT brand standards, accessibility requirements, and institutional tone

- Maintain accurate and current platform information (bios, headers, profile elements)

Content Development, Publishing & Engagement

- Independently manage daily content production, including writing, editing, scheduling, and publishing across all official university social media channels

- Coordinate with campus partners to source stories, visuals, and timely content

- Monitor social media channels in real time, responding to comments and messages professionally and consistently with university standards

- Provide after-hours and weekend monitoring and support as required for events, enrollment cycles, and time-sensitive communications

Analytics, Insights & Optimization

- Track, analyze, and interpret performance metrics to evaluate content effectiveness and inform strategy

- Prepare regular performance summaries and recommendations for leadership

- Monitor platform trends, algorithm changes, and emerging features to continuously improve social media performance

- Adjust content strategy and execution based on performance data and contextual factors

Coordination, Workflow & Paid Social Support

- Support the development and execution of paid social media campaigns in collaboration with marketing and enrollment partners

- Coordinate workflows, timelines, approvals, and asset needs to ensure strategic timing and contextual appropriateness

- Maintain documentation related to account access, procedures, and continuity of operations