Enrollment Communications Specialist
University of Tennessee Athletic Marketing Department
The Enrollment Communications Specialist (alt title: Enrollment Marketing & Communications Manager) plays a key role in advancing UT Southern’s enrollment goals by creating, coordinating, and delivering targeted communications throughout the prospective student journey. This position develops compelling, personalized messaging across multiple channels—email, text, web, print, and social—to attract, engage, and convert prospective students from inquiry to enrolled Firehawk.
Located in southern middle Tennessee, UT Southern is about 70 miles south of Nashville and 40 miles north of Huntsville, Alabama. The campus is nestled in the small community of Pulaski and currently enrolls about 800 students a year.
Working in close partnership with the Offices of Admissions, Strategic Communications & Marketing, and Student Success, the Enrollment Communications Specialist ensures UT Southern’s unique brand and student-first experience are conveyed consistently and effectively.
Required Qualifications
• Bachelor’s degree in communications, marketing, journalism, or related field.
• 2–5 years of professional experience in communications, enrollment marketing, or related area.
• Strong writing and editing skills with an eye for personalization and storytelling.
Preferred Qualifications
•Experience with CRM or marketing automation platforms (e.g. Slate, Element451, or similar)
• Experience of higher education admissions and recruitment communications preferred.
Prospective Student Communications
Designs and oversees communication strategies for prospective students and their supporters throughout the entire enrollment journey. Develops targeted, personalized campaigns for recruitment across undergraduate, transfer, and graduate audiences. Creates and refines content for email, SMS, web, and social media channels to support enrollment goals.
Content Development
Translates UT Southern’s brand and value into clear, student-focused messaging that supports enrollment goals. Develops compelling stories showcasing student experiences, outcomes, and faculty impact. Produces copy and marketing materials—including brochures, digital ads, and presentations—for recruitment events and outreach efforts.
Collaboration & Coordination
Collaborates with admissions and marketing teams to ensure communications align with recruitment strategies. Works with web and digital staff to keep admissions content updated, accessible, and optimized. Supports key campus events—such as preview days, orientations, and open houses—by developing communication plans and materials.
Analytics & Continuous Improvement
Monitors and reports on communication campaign performance and enrollment funnel engagement to track conversions. Uses data insights to continually refine messaging and outreach strategies. Maintains up-to-date knowledge of best practices in enrollment marketing and communications.