At Dollywood Parks & Resorts, we create memories worth repeating! We are seeking a Season Pass & Ticket Promotions Coordinator who will embody the heart and soul of our mission of creating memories worth repeating while bringing families closer together while caring deeply about our brand.

We want to work alongside someone who acts as an extension of our mission, values, and culture. The ideal Season Pass & Ticket Promotions Coordinator will be equal parts curious learner, innovator, administrator, detail driver, mentor, and motivator.

The Season Pass & Ticket Promotions Coordinator supports the Regional Marketing Manager in executing high-impact consumer marketing initiatives for Dollywood Parks & Resorts. This role drives the growth and engagement of our season passholder base while serving as a vital cross-functional liaison for operational logistics.

Additionally, the ideal candidate will be able to display and live out Lead with Love qualities, strongly rooted in the Dollywood Company culture, by being patient, kind, trusting, unselfish, truthful, forgiving, dedicated and accountable.

Summary of Essential Functions and Responsibilities

• Organization & Detail Orientation: Strong planning and organizational skills with acute attention to detail and data accuracy
• Problem Solving & Innovation: A self-starter with strong critical thinking skills and the ability to develop innovative, business-driving solutions
• Time Management & Agility: High energy and self-direction; proven ability to prioritize tasks, multi-task effectively, and respond to changing priorities with a sense of urgency
• Strategic Alignment: Ability to understand broad business objectives and select high-impact tactics that drive measurable results
• Communication & Collaboration: Excellent written, verbal, and listening skills with a logical approach to sharing information. Proven ability to work collaboratively and diplomatically across departments
• Analytical Skills: Competency in analyzing sales data and translating metrics into actionable insights
• Brand & Creative Acumen: Strong creative eye to consistently showcase the brand promise and craft messaging that drives guest action
• Resilience & Integrity: Operates with high integrity, professionalism, and productivity in high-pressure environments
• Passholder Collateral & Communication: Assist with the creation and distribution of season pass communications across multiple touchpoints, including the passholder Facebook group, passholder emails, passholder hub Dollywood.com, on-park educational/upsell videos, fulfillment collateral, toll plaza fliers, ticket booth handouts, and premium items
• Exclusive Events & Perks: Coordinate season passholder events and perks at both the theme park and water park, including sneak previews, exclusive ride times, passholder discounts, and special offers
• Sales Team Orientation: Coordinate and facilitate the annual sales team orientation to brief internal divisions on "what’s new" regarding consumer ticketing and season pass structures
• Reporting & Insights: Monitor and compile weekly sales and offsite tracking reports, providing summaries and strategic insights to the Regional Marketing Manager
• Frontline Incentives & Alignment: Facilitate communication, training, and incentive programs for upsell initiatives with Front Gate Admissions, Resort Ticket Desk and Sales & Service teams
• Competitive Analysis: Track competitor season pass programs, deadlines, and pricing structures to deliver comprehensive monthly reports to the Regional Marketing Manager
• Advertising Messaging: Coordinate promotional ticket and season pass advertising messaging paid media traffic instructions and with the Regional Marketing Manager and the Destination Marketing Manager

Education and Experience Required

• Must be at least 18 years of age
• Bachelor’s Degree in Marketing, Business or Advertising Communications, required
• Experience in entertainment, gated attraction, professional/collegiate sports, hospitality or tourism industries, highly preferred
• Ability to safely operate company vehicles according to company policy. Must have valid driver’s license, proof of auto liability insurance and acceptable motor vehicle driving record
• Offers of employment are contingent upon satisfactory completion of background screening which includes criminal history and motor vehicle record check

Knowledge, Skills, and Abilities

• Able to make a friendly impression when speaking to or corresponding with guests, vendors, and other employees
• Must be self-motivated and disciplined
• Must be able to prioritize and complete work assignments on a timely basis
• Must maintain strict confidentiality and judgment regarding privileged information
• Must have professional appearance with good personal hygiene
• Must be productive in a fast-paced environment
• Must maintain dependable work attendance and flexibility with assigned work schedules including any required overtime, evenings, weekends and holidays
• Must be sensitive to the needs of our Guests and feel empowered to act to meet their needs within company guidelines
• Must be able to utilize effective communication, problem solving, conflict management and interpersonal skills
• Must be able to communicate effectively with Guests and Hosts using approved communication methods
• Able to collaborate with cross-functional teams to plan, execute, and deliver projects ahead of schedule, fostering open communication and mutual support to achieve shared goals
• Able to comprehend instructions and retain information
• Able to perform duties consistent with creating a safe and secure environment for hosts and guests
• Able to be flexible to handle frequent changes in priorities
• Able to add, subtract, multiply and divide with accuracy

Physical Requirements | Environmental Conditions

• Lifting and Carrying: Position may require occasional to frequent lifting of up to 50 lbs utilizing company’s safety guidelines for safe lifting
• Mobility: Position may require intermittent to prolonged sitting, standing and/or walking for duration of shift, up to 13 hours
• Repetitive Movements: This position may require performing repetitive movements and tasks throughout the shift, including repeated use of hands, arms or other body parts as part of typical job functions
• Environmental Conditions: This position requires the ability to perform work tasks in varying weather conditions to include extreme cold and heat
• Cognitive and Sensory Requirements: This position requires strong cognitive skills, including the ability to think critically, solve problems, process and retain information, have attention to detail and communicate effectively using approved communication methods.

The Dollywood Company is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. The Dollywood Company drives a welcoming culture where ideas and decisions from all people support our efforts to be relevant in an ever-changing world.