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Director Marketing - Santa Anna

Provident Music Group

Provident Music Group

Marketing & Communications
Nashville, TN, USA
Posted on Aug 21, 2025

About Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.

Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.

Sony Music Entertainment is a member of the Sony family of global companies.

The Director, Marketing will serve as a member of Santa Anna’s marketing department located in Nashville where we have a budding roster of country artists with acts such as Bayker Blankenship, Tyler Nance, Sterling Elza, Hayden Blount & more.. This role requires comprehensive communication and coordination both internally and externally to keep projects moving forward while maintaining the overall message and brand. This is a unique opportunity to influence how music reaches listeners around the world.

What you'll do:

  • Manage music releases, maintain campaign timelines, and oversee release logistics.
  • Initiate well-thought-out plans for music releases and assist in long-term career planning for Santa Anna’s artists.
  • Set up and maintain timelines of project needs and key dates/deadlines with all departments and oversee the timely delivery of those needs in partnership with various departments, including publicity, radio, and synch.
  • Create weekly marketing reports and communicate updates to brief teams on all release information and ensure results are communicated efficiently.
  • Participate in creative planning to create big marketing ideas and ensure a continuous flow of content surrounding each artist.
  • Work closely with artists and management for campaign updates and communicate goals and plans for each release.
  • Partner with artists, managers, and all departments to create, maintain, and evolve artist brands.
  • Work with A&R and creative teams to gather all necessary assets to meet delivery deadlines.
  • Collaborate closely with digital and commerce teams to formulate and implement digital plans, social media rollouts, and DSP campaigns.
  • Manage the creation and distribution of marketing tools.

Who you are:

  • You’re a passionate music fan with at least 5 years of progressive marketing experience in the music industry
  • Self-starter who adapts quickly to change and can work in a fast-paced, entrepreneurial environment.
  • An excellent communicator and enthusiastic collaborator who works well with team members, external partners, and senior management
  • Creative thinker with a demonstrated ability to apply ideas strategically while working to a set budget and timeline.
  • Proficient with major social media platforms including TikTok, Instagram, Twitter, Triller, Reddit and Snapchat.
  • Understanding of the DSP landscape and associated strategy and new tech platforms such as Twitch and Discord.

What we give you:

  • You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day
  • A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best
  • An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
  • Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
  • Investment in your professional growth and development enabling you to thrive in our vibrant community.
  • The space to accelerate progress, positively disrupt, and create what happens next
  • Time off for a winter recess

Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.