- Analyzes and assesses news media opportunities.
- Serves as the liaison between Baptist Memorial Health Care and news media.
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- Arranges for timely and appropriate responses to all media calls.
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- Maintains and protects the image of the organization by effectively maintaining confidentiality and managing potentially sensitive issues.
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- Coordinates direct publicity for the organization.
- Prepares spokespeople for interviews with talking points and other means.
- Maintains knowledge and understanding of AP Style and Baptist Writing Style.
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- Edits copy for all vehicles of communication created by Corporate Communications.
- Strong newswriting skills and abilities and knowledge of social media.
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- Works with other Corporate Communications staff members to recommend strategies and tactics to help internal clients reach their operational goals.
- Monitors and tracks news media coverage.
- Supports news media monitoring and/or sends out daily digest of news coverage.
- Ability to counsel and coach clients on news media response and strategic initiatives.
- Strong project management skills and ability to help plan events and write speaking points.
- Availability 24 hours a day to support response to news media inquiries and crises.
- Awareness of news media and public relations best practices and emerging media opportunities.
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- Performs other duties as assigned.
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