DIRECTOR OF SALES & MARKETING

• Hours: Part-time at 10 hours/week (with possible opportunity to scale in the future)
• Schedule: Set your own schedule anytime between 8:00 a.m. – 4:00 p.m., Monday – Friday
• Location: In-Person at 5330 Park Avenue, Suite 202, Memphis, TN 38119
• Compensation & Benefits: $25/hr, 6 weeks annual PTO, flexible schedule, family-friendly work environment

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Position Overview

ExploriGuides is a camp curriculum startup seeking an innovative Sales & Marketing Director to develop creative ways to put our resources in the hands of camp directors. This position will pair inventive campaign thinking with strategic planning—all while keeping a pulse on what motivates a camp director to say “yes!” We are looking for someone to join our team who is passionate about our mission, brings energy, and can help ExploriGuides launch and grow through playful storytelling.

The ideal candidate has a proven track record and must possess exceptional writing skills, a creative spirit, and the ability to translate imaginative ideas into meaningful marketing campaigns that bring in sales. Some knowledge of camp, youth development, education, or after-school industry is strongly preferred.

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Primary Responsibilities

• Manage email marketing, social media, and website messaging
• Coordinate promotions and seasonal campaigns
• Identify and pursue prospects, and manage the pipeline from first contact to close
• Serve as a point of contact for customers, responding promptly and warmly to questions and issues
• Develop pricing tiers, bulk and multi-site discounts, and early-bird offers
• Track leads, conversions, and revenue in a simple CRM and report on them monthly
• Develop and execute a creative, data-informed marketing plan aligned to the camp buying cycle
• Collect and share testimonials, case studies, and camper and counselor feedback
• Build relationships with camp associations, youth-serving organizations, and complementary vendors
• Monitor competitors and market trends and bring strategic recommendations on product and positioning
• Share customer feedback with the curriculum team to inform new product development
• Work closely with the owner and other key members to develop and refine strategy as the company grows
• Other duties as assigned and agreed upon by both parties

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Qualifications

• Bachelor’s degree or higher in marketing, business administration, communication, or a related field
• The strongest candidates will have experience with email and social media marketing, and will have a proven track record in generating revenue
• Experience in the camp, youth development, education, or after-school industry is strongly preferred

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Core Competencies & Skills

• Excellent verbal skills, and exceptional written communication skills – the ability to write clearly, engagingly, and with a distinct voice is essential to this role
• Excellent computer proficiency (Google Suite and relevant software)
• Strong organizational skills and ability to manage multiple projects and deadlines simultaneously
• Creative thinker with the ability to develop imaginative, playful marketing strategies with limited resources
• Working knowledge of email marketing platforms, social media tools, and a CRM
• Collaborative working style with a willingness to tinker, iterate, and try new approaches
• Comfortable working in a startup environment with evolving processes and close collaboration with leadership

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To Apply

To apply, email your resume to Amy Lee at amy.lee@exploriguides.com and tell us:

• Why you’d be a great fit
• What your favorite children’s book is
• Your favorite marketing campaign you’ve worked on
• Any experience/knowledge you have in or of the camp, youth development, education, or after-school industry

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Want to learn more?

Because we are an early-stage start-up in the pre-launch phase, our website is still under construction. Read below to learn more about ExploriGuides or email Amy at amy.lee@exploriguides.com to chat in more detail.

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About ExploriGuides

ExploriGuides is a curriculum startup founded by camp pro Amy Lee, a former out-of-school childcare director and school administrator with a vision to bring extraordinary programming to camps everywhere. We’re on a mission to create hands-on experiences, wild experiments, and projects that spark imagination, inspire innovation, and invite joyful play. Our curriculums are designed specifically for out-of-school spaces – camps, after-school programs, enrichment classes, and clubs.

Extraordinary Adventures. Effortlessly Planned.

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Our Educational Philosophy

At ExploriGuides, we believe children learn best through play. We value hands-on, experiential learning that encourages questions, celebrates curiosity, and emphasizes the process of learning over producing a perfect end result. We believe some of the most meaningful growth happens when children have the freedom to tinker, experiment, imagine, create through joyful exploration.

Above all, we believe summer camp should be wildly fun. Joy isn’t separate from learning – it’s what makes learning memorable. The laughter, friendships, shared discoveries, and unforgettable moments children experience at camp build confidence, foster a love of learning, and create memories that last long after summer ends. Our goal is to help every child leave camp feeling curious, capable, connected, and excited to keep exploring.

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Our Commitment to Inclusion

ExploriGuides is committed to creating an inclusive workplace where every individual is treated with dignity and respect. We welcome applicants of all backgrounds, identities, cultures, abilities, faiths or no faiths, family structures, and lived experiences because we believe diverse perspectives strengthen our team and help us better serve the children, educators, and communities who inspire our work. We are committed to creating products and a workplace where all children, families, and educators feel seen, respected, and valued.

Our mission is to create meaningful learning experiences that reflect the richness and diversity of the world children live in. We value team members who embrace that mission and are excited to help create thoughtful, welcoming materials that celebrate different backgrounds, experiences, and perspectives with authenticity, care, and respect.