Position Summary:

The Digital Marketing and Content Manager will manage the CMA Foundation's digital marketing efforts, audience engagement, and content execution while providing project management and production support for creative initiatives.

This role will work closely with Foundation leadership, CMA Marketing and Creative teams, external agencies, and production partners to ensure the Foundation's work and impact are communicated effectively across platforms.

This position is based in Nashville, TN and requires in-person work.

CMA believes in and expects all staff to act in alignment with its core values of collaboration: exhibiting a team-oriented focus, practicing active listening, demonstrating empathy; being solution-minded: proactively identifying problems and potential solutions; and commitment: exhibiting tenacity, engagement, and passion.

Essential Functions:

Digital Marketing & Audience Growth

• Manage the Foundation's social media, website content, and email marketing efforts.
• Develop and maintain a marketing calendar aligned with Foundation priorities, programs, and events.
• Monitor analytics and recommend platform-specific strategies to grow audiences and improve engagement.
• Collaborate regularly with CMA Marketing teams on website improvements, email strategy, social media, and audience acquisition.
• Identify marketing trade opportunities and partnerships that expand reach and visibility.

Content & Impact Storytelling

• Create and publish engaging digital content highlighting Foundation programs, educators, students, artists, partners, and impact.
• Develop social media copy, email content, website updates, and other marketing materials.
• Collaborate with the Foundation's PR vendors & CMA PR team to amplify media coverage and maintain consistent messaging.
• Support marketing opportunities surrounding artist partnerships, school visits, special events, and Foundation activations.
• Repurpose existing content and creative assets to maximize their reach and value.

Creative Project Management & Production Support

• Manage Basecamp workflows, timelines, deliverables, and approvals for Foundation creative projects, including external vendor needs, and internal creative requests.
• Support CMA Creative with Foundation projects - specifically content shoot preparation, production logistics, and coordination with internal teams and external vendors.
• Coordinate Business Affairs agreements, payments, and image releases, keeping appropriate stakeholders informed.
• Organize and manage photography, video, and other creative assets, including coordinating media access with CMA Media Management team.
• Support event-related creative needs, content capture, and asset distribution.

Innovation & Efficiency

• Identify and utilize AI tools and automation to streamline marketing, content development, reporting, and administrative workflows.
• Recommend opportunities to improve processes, reduce costs, and maximize internal and external resources.
• Other duties as assigned

Qualifications:

• 3–5+ years of experience in digital marketing, social media, content development, or creative project management.
• Strong writing, storytelling, and digital marketing skills.
• Experience with social media analytics, email marketing, website management, and audience engagement.
• Proficiency with tools such as Canva, Adobe Creative Suite, Basecamp, and social media management platforms.
• Familiarity with AI tools and emerging marketing technologies.
• Highly organized, collaborative, proactive, and comfortable managing multiple projects and stakeholders.
• Experience in nonprofit, entertainment, or music industry environments preferred.

Commitment to Inclusivity:

CMA is committed to creating lasting change by nurturing an inclusive and equitable culture. By fostering these practices in all areas of our business, we will ensure the future of our industry. We celebrate the dedication of our staff, our membership and the industry in moving Country Music forward and are committed to offering education and resources to help ensure an equitable pipeline of opportunity that continues for years to come.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, age, genetic trait, sexual orientation, national origin, disability status, or any other characteristic protected by law.