Company Description

Blue Highway is for artists shaped by the miles that brought them here. It is a place where they can flourish and excel.

This label supports artists and songwriters at the source. It starts where the art begins and provides the structure to carry it further. It has the identity to start small and the scale to grow, not just music, but into film, television, documentary, partnerships, and commercial storytelling. It is a label, but it is also a world. It can hold narratives and visuals. It can hold culture. It can hold careers.

We believe in the importance of the song: its craftsmanship, its clarity, its reflection of the human spirit, and its ability to outlast trends.

Blue Highway stands for integrity, character, and the enduring idea that the road you travel becomes a large part of who you are.

Role Description

The publicity/communications intern for Blue Highway Records will assist with the implementation and execution of label-wide initiatives as well as facilitate various tasks as assigned by the Publicity team.

Responsibilities

• Update and maintain media reports for label-wide initiatives (press releases, digital + print features, tv appearances, etc.)
• Pull notable quotes for each artist/project from digital and print articles and save in artist quote sheets
• Draft and update written materials such as track messaging, press releases and boilers for artist roster
• Assist with the upkeep of talking points for our artists and songwriters
• Research national and local media outlets and opportunities for pitching and maintain up-to-date media lists
• Craft media alerts for upcoming tour dates + pitch to media in local markets to secure previews and reviews for live shows
• Assist on-site at various industry events (No. 1 parties, live shows, media events, etc.)
• Label and save print articles for online archives on Box
• Assist in maintaining roster-wide accolades
• Request hiatus dates from morning and late-night television

Preferred Qualifications

• Excellent written communication for drafting press releases, pitches, and emails, paired with clear, professional verbal communication. Ability to tailor messaging effectively for different audiences, including media, fans, and industry professionals.
• Solid understanding of various media outlets (television, podcasts, magazines, blogs, etc.), with the ability to research and build targeted media lists that include relevant contacts. Experience monitoring press coverage and tracking mentions to measure campaign reach.
• Awareness of current trends in music and pop culture, along with a general understanding of how record labels and PR campaigns operate within the entertainment industry.
• Familiarity with major social media platforms such as Instagram, TikTok, and X, and an understanding of how they intersect with press outlets.
• Strong attention to detail with the ability to manage multiple tasks and deadlines efficiently. Capable of keeping track of press hits, schedules, and overall campaign timelines.
• Maintains professionalism when interacting with media contacts and clients, and demonstrates adaptability in fast-paced, ever-changing work environments.
• Proficient in Microsoft Office and Google Workspace, with working knowledge of spreadsheets and media databases used for tracking and outreach.
• Able to generate fresh angles for artist storytelling, as well as brainstorm innovative campaign ideas and compelling press hooks.
• Demonstrates reliability and punctuality, a willingness to learn and accept feedback, and a genuine passion for music and the entertainment industry.

Please apply via this link: https://forms.gle/2tp1YgWFBL1q4zjaA