Key Responsibilities:

• Develop and implement comprehensive public relations strategies aligned with company goals

• Support and execute promotional campaigns across digital and traditional media platforms

• Strengthen and maintain the company’s voice and brand presence through online and offline channels

• Manage media relationships, including pitching stories, cultivating press contacts, and coordinating interviews

• Draft press releases, speeches, media statements, and other public communications

• Provide solutions and communications strategies during public relations challenges or crises

• Collaborate with internal business units to identify PR needs and opportunities

• Research media outlets, journalists, and influencers to expand outreach efforts

• Monitor media coverage and public perception to inform strategy adjustments

Qualifications & Skills:

• Strong written and verbal communication skills

• Proven ability to craft compelling press materials

• Media pitching and relationship management experience

• Crisis communication and problem-solving skills

• Strategic thinking with attention to brand consistency

• Ability to collaborate cross-functionally

• Strong organizational and project management skills